International Design Week of intensive highly creative project planning
Since its creation in 1991, SID has developed a three-year educational project paying particular attention to the development of the creative skills of Students, certain that the cultural, social and economic growth of a community of people inevitably pass through its capacity to produce innovative ideas.
It is difficult to be creative if you don't know the methododologies to produce creativity.
These great creativity techniques are part of the cultural and professional heritage that since 1998 SID communicates and shares also with with designers who operate outside the School through the SID ROVINJ WORKSHOP, a week of intensive highly creative project planning scheduled for June of every year.
SID Teachers and Tutors and 50 participants, SID Students and young Designers coming from other professional or educational experiences, develop “concept design” themes assigned by prestigious Companies, sector leaders, using the most updated creative methodologies applied to design.
SID ROVINJ WORKSHOP ends with the delivery to the company of the "book of ideas" produced during the week.
For the success of the workshop; it is necessary to choose a stimulating environment; Rovinj, seaside resort of the Istrian coast of Croatia, is the official location of this activity.
Up till now the School has developed creative ideas for: CITY OF ROVINJ, ROLLERBLADE, ALFA ROMEO, FILA FOOTWEAR, WHIRLPOOL, FIRME DI VETRO, CHICCO-ARTSANA (2 editions), VALIGERIA RONCATO.
The 10th edition of SID ROVINJ WORKSHOP is dedicated to FERRERO.
The enterprises take part to the ROVINJ WORKSHOP for the following reasons:
- the possibility to deal with "non-conditioned creativity"; the participants deal with the assigned theme without being conditioned by months or years of specific project experience, in this way the cultural approach to the project is much more free and it often suggests particularly innovative ideas and products.
- the theme interpretation made by the young designer; the young creative designer has a different lifestyle from that of a senior designer, because of the changing culural context (computerization, globalization, cultural influences), and he/she can foresee situations and behaviours that often require new products; the vision of the young creative designer is important as he/she designs on the cultural basis of the new generations, a new target of consumers
- the possibility to select young Designers; the contact with a number of young Designers allow the Entreprise, in case of need, to select accurately the young professionals
- a stimulating experience for the Representatives of the Entreprise; they can experience an innovative project management experience; it is very important for a creative designer to work form time to time in a decontextualized environment, it is a good way to "recharge batteries"
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