The adventure of this designer from Padua to Patroon

25/1/2012 | Berlin, Germany.  During last Christmas Holidays we met Boris Pizzeghello. He graduated at Scuola Italiana Design and now lives in Berlin and works for Patroon, an international agency which deals which companies from all over the world. It’s surely an involving and interesting working experience, started in 2006.

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Boris Pizzeghello, graduated in SID almost 6 years ago. And then? Which were the main step in your life?

After the diploma I worked for about one year and a half in an Architecture studio in Padua and had some working experiences in Arizona and Australia. After that, I decided to conclude my university education by enrolling to a Master degree in Architecture.
This path and its natural evolution brought me to leave Italy about four years ago, in Spain and in Germany.

Spain first: what did you do in that country?

My experience in Spain was accidentally born. I started as an Erasmus student and didn’t know what to find. The final result was to move there steadily.
It was surprisingly an important experience under several aspects. The human one, the reflective one, interpersonal relationships and job opportunities.
In fact, I worked for an important architecture studio, know all over Spain for its innovative research in the conservative area. I realize I needed to reinvent my creative style and to find a new method to reorder my ideas.
In this way, the organization and the creativity in the structuring of my ideas and all my skills begun to have their own meaning within their intertextuality.

And now Berlin and the project Patroon: what’s it?

Finally I landed in Berlin, European capital for creativity. There I had the opportunity to work again on projects about design and manual abilities.
Patroon is based in both Berlin and Amsterdam and it’s made up of 3 nationalities, 5 languages, several experiences, complementary methods and common goals.
Patroon deals with brand identity, marketing, positioning, communications, web design and print design.
Patroon is online: geographical distances and time zone are just numbers. Often we work with professional people from all over the world thanks to our network of contacts developed through the years.
Our clients are medium and large companies or enterprises which know the value and the importance of an image professionally developed.

How did you meet your job ? Is their way to work different than the Italian one?

Patroon is Hilko, a programmer from Amsterdam who also works for Mtv Berlin; Jose, graphic designer specialized in UX from New Jersey, and me.
The guys met in San Paulo, Brasil, where they started to collaborate on some projects. I and Jose had the same experience in Arcosanti, Arizona.
The exciting part to work abroad is to see how professionalism is widely renown and how the opportunity to integrate digital with manual work assumed a great level of importance.
Finally, I’ve found very stimulating and educative to work with a team made up of the most appropriate people for that project, and we meet with artists, photographers, writers and other illustrators.

Can you mention a sample project that gave you a great satisfaction?

The project which gives me most satisfaction is every first project carried out in a new city or country, because It also frames all the related personal difficulties, such as new language and adaptability.

As we usually ask to our graduates: do you remember any particular anecdote in SID?

I remember with pleasure the workshops organized by the institute in Rovinj… for a combination of things.

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