The adventure of this designer from Padua to Patroon
25/1/2012 | Berlin, Germany. During last Christmas Holidays we met Boris
Pizzeghello. He graduated at Scuola Italiana Design and now lives in Berlin and works for Patroon,
an international agency which deals which companies from all over the world. It’s surely an
involving and interesting working experience, started in 2006.
Boris Pizzeghello, graduated in SID almost 6
years ago. And then? Which were the main step in your life?
After the diploma I worked
for about one year and a half in an Architecture studio in Padua and had some working experiences in
Arizona and Australia. After that, I decided to conclude my university education by enrolling to a
Master degree in Architecture.
This path and its natural evolution brought me to leave Italy
about four years ago, in Spain and in Germany.Spain first:
what did you do in that country?
My experience in Spain was accidentally born. I
started as an Erasmus student and didn’t know what to find. The final result was to move there
It was surprisingly an important experience under several aspects. The human one, the
reflective one, interpersonal relationships and job opportunities.
In fact, I worked for an
important architecture studio, know all over Spain for its innovative research in the conservative
area. I realize I needed to reinvent my creative style
to find a new method to reorder my ideas.
In this way, the organization and the creativity in the
structuring of my ideas and all my skills begun to have their own meaning within their
intertextuality.And now Berlin and the project Patroon:
Finally I landed in Berlin, European capital for creativity. There I had
the opportunity to work again on projects about design and manual abilities.
Patroon is based in
both Berlin and Amsterdam and it’s made up of 3 nationalities, 5 languages, several experiences,
complementary methods and common goals.
Patroon deals with brand identity, marketing,
positioning, communications, web design and print design.
Patroon is online: geographical distances and time zone are just numbers
. Often we
work with professional people from all over the world thanks to our network of contacts developed
through the years.
Our clients are medium and large companies or enterprises which know the value
and the importance of an image professionally developed.How
did you meet your job ? Is their way to work different than the Italian one?
is Hilko, a programmer from Amsterdam who also works for Mtv Berlin; Jose, graphic designer
specialized in UX from New Jersey, and me.
The guys met in San Paulo, Brasil, where they started
to collaborate on some projects. I and Jose had the same experience in Arcosanti, Arizona.
exciting part to work abroad is to see how professionalism is
and how the opportunity to integrate digital with manual work assumed a great
level of importance.
Finally, I’ve found very stimulating and educative to work with a team made
up of the most appropriate people for that project, and we meet with artists, photographers, writers
and other illustrators.Can you mention a sample project
that gave you a great satisfaction?
The project which gives me most satisfaction is
every first project carried out in a new city or country, because It also frames all the related
personal difficulties, such as new language and adaptability.As we usually ask to our graduates: do you remember any particular anecdote in
I remember with pleasure the workshops organized by the institute in Rovinj… for
a combination of things.
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