Here's the best of Ventura Lambrate area

28/4/2012 | Milano.  No doubt Ventura Lambrate set itself as the most experimental and artistic area of FuoriSalone. The several exhibitions, among their ups and downs, gave us some really interesting ideas. The exhibits were located in sheds and building with lots of floors, within a more “fairground” style and less agitated than Zona Tortona.

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The space dedicated to IKEA was really interesting. It showed the new collection PS 2012, a colorful and soft range of products, with references to vintage but always keeping the traditional linearity of the Swedish company. We could breathe the warm and friendly atmosphere of IKEA shopping centers.

The Royal College of Art brought other interesting concepts, such as “E Lumnia”, a system of LED enlightened by the flow of water, or “Lasso”, sa pair of felt shoes fully developable in 2D.
In general, there were many other interesting products as result of matter experiments: for example “Gravity stool” by Jolan van der Wiel, a stool built semi-randomly by the magnetic attractin of a metal plastic later solidified. If we talk about conceptual, we introduce other products, such as the comfortable two-legged stools made by the design school in Bolzano, or the lamp controlled by a structure of paper and wood clamps.

In Zona Lambrate there also were “open doors” of the Polytechnic School, which showcased some of its interesting objects such as the table Beam, winner of the contest Cristalplant for MDF Italy.

In Ventura-Lambrate, as it was for Zona Tortona, we found the interesting Nendo’s objects: he really was the protagonist of this year FuoriSalone.

In general, we saw matter experiments and combination of various materials, however always keeping a natural style. Sometimes there also were some purely artistic and provocative objects. In one sentence, Ventura-Lambrate was “daring to innovate and experimenting to attract”.


Emiliano Aiardi
Photos: Giulia Ferraris

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