New initiatives to link design and entrepreneurship

26/6/2012 | VENEZIA.  Arscientia is a new formula of creativity promoted by Fondaco and Picapao, two communications agencies of Italian north-east which believe in young people and their ideas.

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The project consists in a program of Dialogues and Events that will be held in Venice, Treviso, Vicenza, Verona and Trieste, aimed to link artists, scientists and entrepreneurs each other.
The Dialogues are inspirational opportunities for meetings and debates on innovation; the Events ensure the diffusion of the project on the territory, involving anyone interested.

The format aims to promote the creative thought, looking for a direct connection between designers, engineers and entrepreneurs, and raising awareness among companies and territory of the importance of the union “art and science” for a social and economic development.
The goal is to benefit the conception of products or services which can be translate into business, including entrepreneurial initiatives, in the following topics:

• sport for everybody
• technological gap
• food and green
• smart living
• enhancement of cultural heritage

The Arscientia Award 2012/13 is a real contest which is ending on May 25th, 2013.

It’s not an unique formula, in fact another important contest with the same ingredients is Libero Accesso (with the patronage of PST Galileo and Scuola Italiana Design).
Again, they focus on the design and engineering of new products, generated by working groups involving designers, entrepreneurs and customers. The final result will be the result of a shared experience and knowledge.

This is a very significant experience that allows a direct relationship between creativity and business, aimed at the birth of a new product which follows the principles of Design For All, that is a design focused on the final user.

• www.arscientia.eu
• www.liberoaccesso.com

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Vanni Scapin

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