Our high-powered creative design week
Since its foundation in 1991, Scuola
Italiana Design has established its three-year educational program with a focus on the creative
growth of its students and in the firm belief that social, economic and cultural progress in
every community must be measured by its capacity to develop innovative ideas.
difficult to be creative without knowledge of the methods of producing creativity.
extraordinary techniques involved in the methodological approaches to creativity are what make up
our cultural and professional backgrounds; over and over again we at Scuola Italiana Design
have asked ourselves how we can communicate and share our creative method with others.
In 1998 we
found the answer to our questions in the SID Rovinj Workshop, our high-powered creative design week,
reaching its 15th edition in 2012.
Due to the limited time available (1 week), the aim of the
workshop is to generate new ideas on the theme assigned by the
client company using the SID creative method
SID Rovinj Workshop is open for students enrolled in the
Three-Year Study Plan or from other public or private design institutes and for young designers
interested in learning more of creative methods applied to the project.
A few simple ingredients needed for a
successful SID Rovinj Workshop:
THE CREATIVE METHOD
All of the procedures that Scuola Italiana
Design has fine tuned over the years are steadily updated through contributions from its creative,
international community as well as the constant application of these contributions “in the
The workshop is led by Scuola Italiana Design teachers who, through
their years of direct, educational experience, are well-trained in the application of creative
methods in intimate workgroups.
40 people: students from our
institute or from other industrial design institutes and young designers interested in
deepening their knowledge in methodologies for a creative approach in design.
Due to the pragmatism that characterizes our field we never deal with theoretical
arguments. Instead, we choose companies which are leaders in their markets to assign the concept
design themes to be followed in our working week of “full immersion.”
Up to now we have teamed
with: Città di Rovigno, Rollerblade, Alfa Romeo, Fila Footwear, Whirlpool, Firme di Vetro,
Chicco-Artsana, Fischer, Valigeria Roncato, Ferrero, Plastica Sandri, InoxVeneta, FAG Arti Grafiche,
end of the workshop every participant will receive a certificate of participation.
SID Rovinj Workshop lasts one week
and takes place every June in Rovinj (Istria - Croatia)
Choosing the location actually played a strategic
role in the project’s success!
After a long search we have chosen Rovinj, a true cradle of
Rovinj, with its Venetian origins, located on the Istrian coast of Croatia is
the perfect spot; it entices us with fresh, unfamiliar atmospheres, with rhythms and unusual
settings impossible to reproduce in a normal working week.
For an entire week cars will be
forgotten; we move around on foot, by bike or by boat. We work and enjoy ourselves, without
formalities, often in our swimsuits at the side of the pool or on the rocks that jut out over an
uncontaminated sea, or strolling through a natural park that reminds us of the serenity of Viennese
Italian and English are the official languages.
16th SID ROVINJ WORKSHOP
June, Saturday 8th to 15th, 2013
Last update: June 6th,
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