The guiding principles of an institute at the forefront of creative design

1. To contribute to the human, cultural and relational formation of young creative designers and render them professional, quick and punctual, and prepared for a rapid introduction into the world of work:
   
   • capable of “planning and conceiving” thanks to the creative method of SID which is fruit of a ongoing comparison and examination with the most advanced methodologies on an international level;
   • capable of “creating and designing” on themes of product design, with further competencies in the areas of visual, packaging and web design;
   • capable of “communicating” their own projects with the modern language of manuals and information technology;
   • capable of “operating” with a global vision of the market;
   • with professional experience acquired “in the field” in direct contact with businesses.
     
     
2. To offer businesses services geared towards:
   
   • the design of the product, with further competencies in packaging, visual and web design;
   • the recommending of young designers;
   • the establishing of those designers within the creative planning centers of the business;
   • the instruction and training of employees.
     
     
3. To promote the awareness and the culture of creative design in company communities and in the public-at-large in the territory.
   
   
4. To construct and participate in international networks of businesses, institutions, organizations, universities, design institutes, creative professionals and aspiring students in order to become a center of reference for applied creative methodologies in design.