Designer: Achille Castiglioni, Pio Manzù
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PADOVA. The Chamber of Commerce of Padua, within the initiatives on work-related
learning, will be present at Expo Scuola 2014 at Padova Fiere on November 6 to
KIELCE, POLAND. A great success for Science and Technology Park Galileo in Padua and its
educational department Scuola Italiana Design: IDS Italian Design School was born with its first
PADOVA. An event focused on design and prototyping will be hostes at SID facilities
on Friday, November 7th, 2014.
VERONA. Few days ago the 2014 edition of Abitare il Tempo took place in Verona. This
year, 2 SID graduates participated in it: Alessandro Barison and Davide Daminato.
This year, Abitare il Tempo has been organized along with Marmomacc, a leading trade fair in the field of technologies for marble. Abitare il Tempo is affected by the difficulties of the furniture industry and the centrality of Milan and its Salone del Mobile. Thanks to this co-organization, Veronafiere tried to relaunch Abitare il Tempo and, for a greater impetus to the new path, asked ADI Delegazione Veneto Trentino Alto Adige to organize an exhibit about interior design materials.
So, for my participation I thank the curator Arch. Silvia Sandini and ADI Delegazione staff for selecting me to represent one of the different points of view of interior design.
Abitare il Tempo is going through a very delicate period of transition, but the quality of the last years editions gave me a good feeling. I must say the quality of exhibits and meetings was very high, with a lot of research focuses and interesting debates, but I was disappointed by the lack of exhibitors and products on display.
There were some excellences, but the general level of the fair was below my expectations. I know the period is hard and nobody has a magic wand; however, I think we can have a strong and effective relaunch by nurturing exhibits and meetings.
“Oltre la decorazione, Venice as a creative lab from the past to the present” distinguished itself for the exhibit quality. My participation in it can affect my opinion, but I can say without contradiction that the exhibit was very successful.
It presented 12 panels made by just as many working groups led by ADI designers. The panels told 12 different research, selection and presentation projects about interior design materials, summed up in 12 textural moodboard inspired by Venice, the city symbol of a never-ending dialogue between history and modernity. Visitors were encouraged to think about the possible trends of contemporary furniture.
“Oltre la decorazione” was a cross investigation between past and present of decoration with a proposal of possible future trends. Also the other exhibits at Palaexpo Veronafiere proposed a thematic and temporal path such as “Avere stoffa” (historical fabrics), “My design coffee house” (future home office) and “Italy Contract” (Made in Italy contemporary excellence products). Palaexpo also hosted a selection of architects and designers’ projects from Verona.
Abitare il Tempo and Marmomacc presented another exhibit at Hall 1: a successful experiment of integration of technologies for marble, interior design and architecture.
As I said, Abitare il Tempo gave its best with exhibits and meetings. The topic of design quality is fundamental: the importance of the design research, of the attention to detail, of knowing how to communicate the “Made in Italy” and of distinguish between excellence and luxury...
But first of all the importance of get in the game and knowing how to compete among professionals, companies and institutions was highlighted.
Abitare il Tempo is synonym of contract, that is interior materials before furniture itself, so the link with Marmomacc is a successful strategic move, but the path from a sketched coexistence to a real mutual enhancement and integration is still long and winding.
Veronafiere wants to create a synergistic platform to attract the foreign operators of the contract. I think it’s the right way, as I said Abitare il Tempo could find its right space and identity by spending more energies for quality exhibits and meetings.
When Silvia Sandini (ADI) invited me to present a project for the exhibit I immediately decided to involve Davide Daminato. He’s a friend of mine and I was sure I would have enjoyed to develop the project with him. Also, we were part of the “great SID family”, so we have a common creative approach even if our jobs are different. If we consider the limited time available, it was very useful in speeding up the design steps. Of course, I involved Davide first because he’s a great designer.
I take this opportunity to greet Vanessa Manin, friend and colleague, who participated in the project with her experience in interior design materials. Let me also greet Silvia Sandini and ADI Veneto Trentino Alto Adige president Valerio Facchin for the nice opportunity to test our creativity and professionalism. Also thanks to all the companies involved in the project, for the support in the provision of samples and the production of the panels. Thanks you so much!
Pictures: Alessandro Barison
CRESPELLANO (BO). Also for the 2014/2015 Year of
Study, the structure of 6 courses of the Master in Creative Design presents the development of
designs for just as many companies partner of SID educational activity.
ROVERETO. In 2014/15 Year of Study SID students are back again to the events in the
surroundings of our area. The first experience took place at Mart in Rovereto with 3 exhibits among
art, architecture, history, environment and design.
PADOVA. Now and then, we meet again SID graduates of the past years. We’ve just had
this opportunity with Enrico Cesaro, who is launching his new website during these days. The website
is just one of the results of his intense career, and we SID Pills ask Enrico about
My first steps were within the family business, and it wasn’t easy due to the generational and cultural clash. But it was just a phase to settle and consolidate my basis.
I came from Scuola Italiana Design, so I brought there new ideas and cues: new finishing, new marketing solution for each customer, new communication strategy developed with a new team manager... we reached several satisfactions in both the domestic and foreign market.
Exactly: my calling was not to remain within a single business and creative reality; so, taking advantage of a corporate readjustment, I soon got involved in other projects with new companies and new professionals.
It wasn’t easy, but now I’m a freelancer, with its pros and cons: the switch was a bit painful, but it’s leading to many satisfactions, positive energies, interesting people and professionals in both life and work.
With the new website I want to communicate my philosophy of work and life: to me, every work is a creature to grow healthy and strong, to feed with the right emotional, technical and aesthetic nourishment. I make this path along with the client, listening to his real needs, and reaching together to the objective thanks to dialogue and mutual comparison.
The best ones, at a national and international level, have happened in the last 3 years, in particular on the figure of director Antonello Belluco and set designers Virginia Vianello and Paolo Bandiera.
With the director Antonello Belluco I had the opportunity to design the corporate image of the production house Eriadorfilm and the movie “Il Segreto di Italia”, which is opening on November 20th this year in all Italian theaters. I created the logo, the website, the movie poster, the vintage graphics (1945) for Virginia Vianello’s scenography, the movie book and made the still photographer.
I also collaborated with Virginia Vianello and Paolo Bandiera in the movie “Il Leone di Vetro”, which is opening this month. There, I designed and built the graphics from 1866.
I prefer answering that the most meaningful project is still to come.
To me every project is important, but I’d choose a recent national one which gave me satisfaction: I collaborated with the talented and famous set designer Virginia Vianello.
The project was for the call of entries by FS Ferrovie dello Stato Italiane, and it ranked first on 46 candidates for its creativity. It was about the presentation of the new Freccia Rossa 1000, which is taking place soon at the station of Neaples.
On Virginia’s concept and the technical and image suggestions of mine, we graphically and technically developed the panels of the event, explaining all the organization of the ceremony.
My style is linked to my values, that are the same principles of Scuola Italiana Design: creativity, italianism, professionalism and competence, research and experimentation, business vocation, internationalization, energy and passion.
These are the values I try to express in every work I make.
I tell you it’s not easy to find these lecturers because the add their professionalism and skills to the vocation to be motivators: I must thank them because they make me discover the best of me, teaching to look everything with new curious eyes.
It wasn’t easy of course, but I’ve always believed in work and willpower to achieve an objective, and this approach comes to them too.
Moreover, they taught me the importance of a continuous evolving, to become teachers of myself, in order to learn and study new techniques and software to communicate my own work and person.
This process never stops, you’ll never end to evolve and learn: if you don’t know something today doesn’t mean you won’t know it tomorrow. It’s just a matter of time, dedication and commitment to the goal.
I thank Scuola Italiana Design and its lecturer so much for the vocational and human education they gave me and for the honor and pleasure to answer this interview.
Designer: Technical office
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NEW YORK, USA. Today we talk about a social graphic project developed by Jeff Hong,
American animation storyboard artist.