11
giu
2013
SID Rovinj Workshop 2013 - The third day
10
giu
2013
SID Rovinj Workshop 2013 - The second day
9
giu
2013
SID Rovinj Workshop 2013 - The first day
7
giu
2013
Vespa by Corradino D'Ascanio - File 6
Vespa by Corradino D'Ascanio - File 6
One Hundred Years of Italian Products
PADOVA.
Title: Vespa
Year: 1946
Designer: C.
D’Ascanio
Company: Piaggio
The “wasp”... an
ambassador of Italian design: the godfather and prototype of all scooters, the Vespa was the
first vehicle made truly for the masses. To this day, it remains an irreplaceable landmark of
design.

(pdf, 4.0 MB)
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5
giu
2013
Contests | Pimp Your Cup, create you artistic cup
Contests | Pimp Your Cup, create you artistic cup
A visual design competition organized by Caffè Kenon
NAPOLI. The history of Neapolitan espresso has begun in 1700. The coffee has acquired a
prominent role among the beauties of Naples. A lot of illustrious literates, artists, scientists
sang the praises of the city: Polibio, Goethe, Elsa Morante, Erri de
Luca. Unforgettable pages of literature can find a new interpretation today thanks to the
creativity of “whimsical artists”.
HOW TO PARTICIPATE
The 7th edition of “
Pimp
Your Cup” is a creative competition aimed at the creation of an espresso cup open to designers,
architects, schools, students, but also coffee lovers who want to challenge themselves in the
decoration of a small cup and its saucer. This year theme is “
The Gold of Naples through the
testimonies of artists of all time”. It’s an invitation to create art from art, starting with a
unique frame: the unmistakable aroma of coffee.
DEADLINES
The projects must be sent
up to
June 30th, 2013 and the choice of the winning works will take place by September,
followed by the awarding ceremony.
PRIZES
“Pimp Your Cup” is a creative challenge
that stimulates the intellect. It’s a cash prize (
1000 euro to the winner), but also the
satisfaction of seeing the final work of his research used in
many bars and a great
visibility in the media. The winning project will also be kept in an elegant limited edition gift
box made by Caffè Kenon.
USEFUL LINKS
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4
giu
2013
Where design, art and nature merge: Artesella
Where design, art and nature merge: Artesella
The students' visit ends their 1st year of the Study Plan in Creative Design
BORGO VALSAUGANA, TRENTO. Artesella is the traditional field trip which deepen the course of Shape and
Color, held at SID by lecturer Claudio Ruatti. In the pictures, the report of the 2013
visit.
Know more:
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3
giu
2013
“We are a generation of handymen”
“We are a generation of handymen”
From SID to Fabio Novembre: a talk with Giulio Vescovi
MILANO. After the interview with Corradio Vecellio, let’s meet again Scuola Italiana Design graduates, trying to discover
their working path: Giulio Vescovi’s one arrives to Milan, where he works today in Fabio Novembre’s
studio.
Giulio Vescovi, SID graduate. When did you attend
SID?I have little memory, I suppose from 2005 to
2008.
What was Scuola Italiana Design for you? What’s your adjective for
those three years?Those years were intensive. Intensive under every point
of view: work, emotions, personal relationships. I believe I was lucky to attend the school
in those years.
Now you work in Fabio Novembre’s studio: how long have you
been there and how did you get there?I’ve collaborated with Fabio for almost
4 years, I arrived here almost by accident, as in many beautiful experiences. I simply sent my
CV and a few hours later they called me.
What did you do exactly? Can you
show us something you made?I’m a handyman. We’re a yielding generation,
we must be trained to perform multiple roles: this skill is essential in many small
studies.
Specifically, I made graphic, web, interior, design and press office works. As I said,
handyman.
What about the designer Fabio Novembre and working with
him?The studio is very uncommon, before being a workplace is a big
family, where the line between public and private is very weak.
There are a lot of anecdotes,
but it’s better not to tell them.
Is there any product you envy him and wish
you designed?No, for a simple reason: his projects are very personal.
I
believe we don’t have to envy for the others’ designs, but definitely we can take inspiration
to create something that reflects our personal vision.
And what’s the
greatest lesson you’ve learned in these first years as a designer?To be a
designer, to make projects, it doesn’t mean just design.
Finally, a
look ahead: you future projects? Is there a specific area in which you want to
work?As I said before, we’re becoming increasingly handymen, we must be able to
“evolve”. My “evolution” (it’s such a buzzoword!) would be to open my office with Marco
Morelli, another SID graduate and an old friend of mine. This will happen in a very short time. I
can anticipate you that the name of the studio is itsallgood and we’re dealing with graphics
and web design.
Don’t worry, itsallgood...
In the pictures, two Giulio
Vescovi’s projects for Fabio Novembre: the Book “Novembre a Milano” and the space “Who’s
Who”
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31
mag
2013
Coupé 202 by Giovanni Battista Pininfarina - File 5
Coupé 202 by Giovanni Battista Pininfarina - File 5
One Hundred Years of Italian Products
PADOVA.
Title: Coupé 202
Year:
1946
Designer: G.B. Pininfarina
Company: Crisitalia
An
exhibition coupé: in this “sculpture in motion” form is dictated by aerodynamics, which
absorbs every part of the bodywork. In 1951, 202 Coupé was chosen for the retrospective
“Eight Automobiles” show at the MOMA in New York City.

(pdf, 4.0 MB)
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29
mag
2013
Master's project will be a movie soon
Master's project will be a movie soon
The two trailers have been released to the public
PADOVA. Next June Scuola Italiana Design is showing you the work by our
Master’s students, who graduated last week, for two companies: Zignago Vetro and Gruppo
Fioristi Ascom Padova.
Awaiting to discover their design path, which starts from
the brief and lasts with the final presentation to the companies, here are the
2 trailers,
presented during the
Year of Study 2012/2013
Closing Ceremony.
In the first one the leading actors are the students of
Master 1
class, working on a project for Gruppo Fioristi Ascom, in the second one it’s the
Master
2 class designing small glass bottles for Zignago.
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28
mag
2013
Contests | Design for ethics: Spot of Red
Contests | Design for ethics: Spot of Red
Oliviero Toscani will chair the jury quality that evaluate videos and graphics
VENETO. In next months we’re reporting some interesting contests to fill the summertime
of our students! Today the creative methods can be applied in a video-contest with a social and
ethical background: Spot of Red. It’s a communication campaign aimed at the promotion of
blood donation among young people, an initiative promoted by Avis Veneto, Emilia Romagna and Friuli
Venezia Giulia, to produce a video that promotes blood donation.
HOW TO PARTICIPATE
The competition
Spot of Red is open to everybody, donors and not, without age or geographical limits. You can
participate within 2 categories.
Web video or
TV Spot.
If you prefer graphics
rather than videos, you can participate in “
Donare il Sangue è Glamour”: draw a
graphics for t-shirts which expresses the concept of giving and the idea that donating blood is cool
and trendy. Upload your image on Zooppa.
DEADLINES
The deadlines for all the
categories is
July 15th, 2013, but the sooner you join, the more possibilities you have to
get noticed.
PRIZES
Category Web video: a quality jury compouned by 3 AVIS
representatives and chaired by Oliviero Toscani will choose the 3 most beautiful and meaningful
videos, that will win
3 ski jackets Zerorh+, project sponsor.
Category TV Spot: 20
videos will be selected for a special meeting where 3 winners will be chosen. They will be awarded
with
3 Manfrotto products, project sponsors.
Category Graphic T-shirt: Spot of Red
jury, chaired by Oliviero Toscani, will choose the most beautiful and meaningful graphics that will
be used for the next
AVIS shirts.
USEFUL LINKS
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