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8 apr 2014 PREVIEW DESIGN WEEK 2014: Fuori Salone

PREVIEW DESIGN WEEK 2014: Fuori Salone

Our choice among the hundreds of events of the Design Week

MILANO.  Follow the Salone del Mobile with Scuola Italiana Design and SID Pills: previews, reports, interviews.
Also, for this event we’ll launch our new Instagram account, where we’ll post the pictures from the fair live.


Design Week turns Milan in an endless event, located in the several well-known areas of the city. Let’s try to give an order among all the appointments scheduled along the streets of the center.


During the Design Week, Comune di Milano is opening museums and galleries free. You can visit free the Castello Sforzesco, Galleria d’Arte Moderna, Museo Archeologico, Museo di Storia Naturale and many others.
Don’t miss Museo del Novecento, where Bruno Munari is protagonist: an exhibit shows his artistic approach, finding out his early influences, the approach with the scientific research, the new trends he created. Museo del Nocento is free from April 8 to 13, 2014.
Where: Palazzo dell’Arengario, via Marconi, 1
Link: museodelnovecento.org


In the new cultural district “5 VieMarteen Baas is the special guest: «We’ll show you with enthusiasm a mixed series of new and/or exclusive objects!» The Dutch designer brings to Milan his design methods and recreates his studio/atelier.
Where: Garage Sanremo, Via Zecca Vecchia / Via Fosse Ardeatine (600 metri dal Duomo)
Link: 5vie.it


Superstudio Più (zona Tortona) is a must of FuoriSalone. This year there will be (also):
  1. Museum, spectacular and emotional installations
  2. Selected Objects, design proposals selected by Giulio Cappellini among thousands
  3. Art Interaction, crossing between art and design
  4. Michelangelo Pistoletto with the project SuperOrtoPiù
  5. S. Pellegrino and Italian Top Chefs with Pierfrancesco Favino
  6. 3D Printers and innovative materials
  7. Green Village, eco-sustainable life at Superstudio 13
  8. Temporary Architecture, avant-garde housing units
  9. Karim Rashid presents Sparkle Krib for Hi-Macs (LG Hausys)
Where: Via Tortona, 27
Link: superstudiogroup.com(also for accreditation)


During the Design Week you’ll can see the products of this collection, a stage in the path of the designer-entrepreneur launched by Cibic at the end of the 80s with Standard collection.
Where: Antonia Jannone, corso Garibaldi, 125
Link: antoniajannone.it


The last artistic “movement” of XX century born in Milan in a playful and polymorphic exhibit, dedicated to Ettore Sottsass and the young designers following him.
Where: Galleria Gruppo Credito Valtellinese, corso Magenta, 59
Link: creval.it


Architetture in posa” is an exhibit of archival photographs of buildings designed in Milan by Magistretti.
Where: Fondazione Magistretti, via Conservatorio, 20
Link: vicomagistretti.it


Bicycles from XIX century, the champions’ bikes (Coppi, Bartali, Mercx...), the history of the bicycle and its relationship with recycle and eco-design: the exhibit Biciclette Ritrovate is located in the courtyard of Rossignoli Milano along with BiciclART, the creative recycle of the bikes.
Where: April 9 and 10 @ corso Garibaldi, 71
Link: comunicareineco.it

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7 apr 2014 PREVIEW DESIGN WEEK 2014: SID World


Scuola Italiana Design lecturers, students and graduates land in Milan

MILANO.  Follow the Salone del Mobile with Scuola Italiana Design and SID Pills: previews, reports, interviews.
Also, for this event we’ll launch our new Instagram account, where we’ll post the pictures from the fair live.


Scuola Italiana Design, its students and SID Pills will be in Milan on Thursday, April 10th, along with lecturer Eugenio Farina (whose products designed for Gibus will be located at the brand stand).
Here you can find the events linked to our lecturers, students and graduates!


Lineabeta will be at the Fair in a stand organized by JoeVelluto (Andrea Maragno and Sonia Tasca, SID lecturers). Talking about products, we suggest two:
  • the outdoor shower Istà by JVLT
  • the bathroom shelf with coordinated accessories Curvà, by Emiliano Aiard (SID graduate) – Lineabeta Design
Where: Salone Internazionale del Bagno, hall 24, stand L21/M14
Link: lineabeta.com


People go to the Design Week looking for cues and inspiring ideas, walking as peregrins along the design streets and stopping to the unmissable “stations”. JoeVelluto (JVLT), with Master Alessandro Mendini, wants to propose the main “station”, the exhibit “Amen/Lumen”: «If you come to this destination, you can discover and touch the real light.»
Dove: Spazio MARS, Via Guido Guinizelli, 6
Link: marsmilano.com


Alex Crestan and Francesco Trubian, SID graduates, will present the project Canapalithos at FuoriSalone.
«We promote the use of industrial hemp and its derivatives by producing MDF without formaldehyde. It’s a wonderful zero distance material, but also an economic and social revolution.»
Dove: Rocking Horse, via Massimiano 7 (Ventura Lambrate)
Link: lemonard.com


The great projects by “our” Alessandro Busana are leading him to Milan in more locations: in fact there are several products he’s exhibiting to the general public.
Fair of Milan:
  • L.A.J.A. Wings for Pedrali (hall 10, stand B15/C28)
  • Basket Chair for Gaber (hall 12, stand E07)
  • Cup, within “Selected Object” exhibit at Superstudio Più, Via Tortona
  • Stuf Collection, at T’Able, via P. Oslavia 17/3 (Ventura Lambrate)

Link: alessandrobusana.it


Giampaolo Allocco is participating with the lamp Dadì in the “Designer’s Collection 2014” organized by Zava Luce from April 9 to 13. The exhibit is part of the event EDIT by Designjunction.
Dove: Palazzo Morando, via Sant’Andrea 6
Link: delineodesign.it


Laura graduated at Scuola Italiana Design in 2011 and now she’s reaching Salone Satellite with Filò, a lamp awarded of the FSC Italia Design Award 2013.
Dove: Salone Satellite, hall 13-15, stand ADI (B40)
Link: filolamp.com


“The unnecessary exhibit of FuoriSalone 2014”: it’s the slogan chosen by some young designer to present their products at Design Week during on April 11. It will be a meeting point where you’ll be able to find decontaminated items of Italian contemporary design. Also: aperitif and buffet.
4 SID graduates will be there: Emilano Aiardi again, and his former classmates Giulia Agnoletto, Giulia Ferraris and Filippo Perlini.
Dove: Via G. Pezzi 2, ven. 11/4/2014 dalle 19.00
Link: facebook.com/events


How to improve your #interior life” and a great attention to food and young people. Daniele Lago, graduated at SID in 2001, is presenting several new products at the Fair in Milan: new Kitchen, Kids & Young bedroom, Workspace, Hospitality, new Living room and much more.
Fuori Salone: we can find Lago at the Lago Apartment (via Brera 30) with its workshops and meetings, Lago The Other Store (via Monte Nero 6), the vertical Community Table (zona Ventura Lambrate) and much more.
Dove: Salone del Mobile, pad. 16 stand B25/C30 + FuoriSalone
Link: lago.it

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5 apr 2014 PREVIEW DESIGN WEEK 2014: Salone del Mobile

PREVIEW DESIGN WEEK 2014: Salone del Mobile

A selection of meetings at Fiera Milano in Rho from April 8 to 13

MILANO.  Follow the Salone del Mobile with Scuola Italiana Design and SID Pills: previews, reports, interviews.
Also, for this event we’ll launch our new Instagram account, where we’ll post the pictures from the fair live.


Salone del Mobile is back. For our students going there on April 10th, and for all our SID Pills readers, we suggest some appointments taking place at the Fair in Rho.


The Fair is partitioned into several areas:
  • Salone del Complemento d’Arredo: design (blue in the map), modern (rose) and classic (red)
  • Eurocucina (yellow) e Technology For the Kitchen (FTK)
  • Salone Internazionale del Bagno (green)
  • Salone Satellite (grey)


A cultural event-exhibit shows the “private rooms” of 8 great designers/architects: Shigeru Ban, Mario Bellini, David Chipperfield, Massimiliano e Doriana Fuksas, Zaha Hadid, Marcio Kogan, Daniel Libeskind and Bijoy Jain/Studio Mumbai.
Where: pav. 9


The association presents two events at the Fair:
  • In Italy”, a travel through Italian craftsmanship becoming industry (outside Reception pav. 5/7)
  • Kitchen, Soul, Design: Italy lives”, a project to support the excellence of Made in Italy in the world of kitchen (pav. 9).


For the first time, the English designer will be at the Fair: «We’ve chosen to launch the legendary British Club again into a futuristic social environment.»
Where: pav. 20


At Poltrona Frau Showroom you can see the new Nivola, armchair and sofa designed by Roberto Lazzeroni.
Where: pav. 20, stands D19/E16

RIVA 1920

The famous brand of wooden furniture will host a lot of guests. :
  • Tue. 8: opening with Karim Rashid and presentation of the giant installation Globalove
  • Wed. 9: morning with Jamie Durie, in the afternoon P. Ferro, G. Dupeyron and D. Novara
  • Thu. 10: at 10.00 am with Andrea Castrignano, at 2.00 pm with Setsu&Shinobu Ito
  • Fri. 11: morning with Monica Armani, in the afternoon the songwriter Van de Sfroos and Michele De Lucchi
Where: pav. 6, stands A23-B20


The famous Italian brand will exhibit “Super & Popular”, the projects of Living Accessories series and the spring/summer 2014 collection (products bt Iacchetti, Fukasawa, De Lucchi...), di cui già abbiamo parlato su SID Pills.

Alessi will be also at Salone Internazionale del Bagno with the collection IlBagnoAlessi One designed by Stefano Giovannoni and expanded with new sanitaryware and furniture.

Dove: pav. 9 (furniture), stand E2 - pav. 24 (bathroom), stand G21/G25


There are 6 major products Serralunga presents as proofs of an year spent in experimentations, growth and development: the polyethylene garden pouf Oasis and LED floor lamp Flame (by Sebastian Bergne), lamps Floret (Raffaella Mangiarotti) and Picnic (Joan Gaspar), the polyethylene bench Luba (Ionna Vautrin) and the table Alice (Patrizia Pozzi).
In the afternoon of April 9th, you can meet the designers within a special event.
Where: pav. 20, stand D29


The sofa LC5 by Le Corbusier (produced in 1934) has been restyled by Cassina in collaboration with Fondazione Le Corbusier and co-authors successors. This, and much more (such as Floating Forest by Sou Fujimoto Architects) at Salone 2014.
Where: pav. 20, stands D01/E06


Salone del Mobile provides you an app to easily move along the stands, with a map, the list and location of exhibitors and other useful info.
Download for iOs or Android

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4 apr 2014 Eclisse by Vico Magistretti - File 35

Eclisse by Vico Magistretti - File 35

One Hundred Years of Italian Products


Title: Eclisse
Year: 1965
Designer: V. Magistretti
Company: Brionvega

The radio in a box: compactness, neatness of form, and innovation are the characteristics of this object, which is one of the best-known and long-lived of Brionvega’s products.

(pdf, 1.2 MB)

« Previous productIndex of productsFollowing product »

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2 apr 2014 France hosts Italian people to talk about brand design

France hosts Italian people to talk about brand design

The 7th edition of the meeting on design management in Paris

PARIS, FRANCE.  Last March 20th, a meeting on Brand Design took place at Université Paris Ouest Nanterre La Défense in Paris. The seminar reached its 7th edition, organized by Professor of Economy and Marketing Kamel Ben Youssef and coordinated by the Department of Mechanics and Production of University IUT Ville d’Avray.

The event developed among discussions on themes linked to brand design, with a dynamic working group compounded by expert lecturers, senior professionals, young designers and students.

The value of Brand Design

Saverio Sbalchiero (Sbalchiero and Partners) described what brand design is and the perception of a brand in the communication and information markets: «Design has a strategic role in this transitional period from the paper to the digital support.»

Architect Giancarlo Tintori presented retail design case histories (both positive and negative), highlighting the close relation between the brand success and the capability to apply the brand values, thanks to design, in all the communication sectors: marketing, product, retail, strategic point of contact with the customer.

Materials and strategies to succeed

Eva Tenan (Matech - PST Galileo) showed innovative materials and some examples of technological transfer which led to interesting results in the areas of design and brand perception by the market: «The creative use of hi-tech materials is a source of innovation which improves the competitiveness of a company and the value of its brand.»

Ludovica Galvan (Caffè Diemme) described the communication project of her company and the involvement of the customer in the company innovations: thanks to new specific services and an updated educational program, the project led to excellent results in growth and a constant reinforcement of the brand in the market.

Jacopo Bargellini told the basic principles of the 12 rules for design management as suggested in a recently printed book, developed to give to the SMEs a handbook on the needed processes to create a design-oriented company structure.

Luca Cielo (Cielo e Terra Vini) told the company project of Corporate Social Responsibility, underlining the importance of brand design for an effective positioning of the company in the market.

A market oriented design

I closed the seminar with a speech on Design and Marketing in SME, with a focus on the growth opportunities by adopting design management tools.
Emme Italia case history shows that a market oriented design method, also thanks to product management techniques acquired within Scuola Italiana Design courses, leads to reassuring results in competitiveness in the office furniture small business, which is now in crisis.

Know more:

Alessandro Barison

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1 apr 2014 A one-day immersion in materials and technologies

A one-day immersion in materials and technologies

First-year students' educational visit to MecSpe in Parma

PARMA.  For one day, the Fair of Parma was venue of the lessons for the students of Modeling and Technology, accompanied by their lecturers Wilmer Gentili and Paolo Bacco.

It was the 2014 edition of MecSpe, the most important Italian fair dedicated to product technologies and industrial supply chains.

Eng. Paolo Bacco, lecturer of Technology: «Our students can’t become designer before seeing these technologies, materials and production processes. If at Salone del Mobile they can see the definitive products, here they can observe the “behind the scenes”

In particular, the students focused on observing and asking (and taking some gadgets!) within the exhibitors of “Eurostampi”, with its innovative materials, rapid prototyping, molding, and of “Macchine e Utensili”.

3D printers were great protagonists and their market is rapidly growing. That’s one of the reason why Scuola Italiana Design placed a 3D printer in its modeling lab for the students to exercise – the news of this month.

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26 mar 2014 Sony World Photography Awards, 2014 winners

Sony World Photography Awards, 2014 winners

A 12-years-old Indonesian boy is one of the winners

LONDON, UK.  The winners of Sony World Photography Awards 2014 has been announced. It’s the well-known photo contest organized by WPO, World Photography Organization.

There were different categories and about 70,000 pictures has been submitted in total.

For Youth section, the 3 winners, one for each brief, are:
  • Culture: Anastasia Zhetvina, Russia  (photo 1)
  • Environment: Michael Theodric, Indonesia (photo 2)
  • Portraits: Paulina Metzscher, Germania (photo 3)
The youth section is open to all under 20 photographers, and its goal is to discover merging talents.

Ten more winners has been announced for the category Open Competition, one for each brief. This category is open to non-professional photography enthusiast.

For Italy, the national winner is Andrea Menozzi (photo 4), followed by Francesco Mollo and Ivan Pedretti.

The winners of the professional category will be revealed during the awarding ceremony on April 30th.

Know more:
Photo source: Pinterest

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25 mar 2014 Bellum Ex Libris, the battle among two SID lecturers

Bellum Ex Libris, the battle among two SID lecturers

Eugenio Farina and Andrea Maragno in an alternative cultural debate

PADOVA.  Our lecturers were hosted by University students for an informal meeting. It happened few days ago at the Department of Chemistry of the University of Padua for the series of events “L’ombra di Galileo” (Galileo’s shadow).

It was a thoughtful and eclectic evening, far away from the formal academic lectures, with the aim of bringing together all the curious to reasoning and interpretations.

The 2 guest lecturers, Eugenio Farina and Andrea Maragno, took turns in a “duel” of acting and reading starting from 8 keywords, previously chosen in common:
  1. Love
  2. Hate / Love&Hate
  3. Restlessness
  4. Fun Cool
  5. Only You Know…
  6. Revolution
  7. Refinement
  8. Wine

For each of these words, they quoted different and stimulating pieces, with lots of points of view: the selected texts, sometimes similar but even more often at odds with each other, intended to analyze in depth the various topics and to stimulate comment.
Among the quoted authors by the 2 teachers there were Solanas, Giacometti, Cattelan, Sottsass and Calvino.

Credits: Chiara Poletto

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24 mar 2014 The collaboration among SID students and companies

The collaboration among SID students and companies

The begins of the last term of the Master in Creative Design 2013/2014

PADOVA.  Within the Master in Creative Design, the courses in industrial design with the briefs assigned by real companies are going on.

Last week, the 2nd of the 3 academic term ended with the final presentations among the students and the client companies.

3D renders brochures and printed materials, prototypes and product models, packaging: the classrooms were filled with the works made by the students, assisted by design lecturers.

At the end of the presentations, the 4 partner companies of the 2nd term showed a great satisfaction: they were Vigovo (packaging for eggs), Italbio (organic wine), Jonny Mole (bicycle and bike items) and Luce&Light (LED lights).

«Proudly we can see how the companies trust our students and lecturers and appreciate the final works» Massimo Malaguti, PST Galileo general manager, said. «It’s a mutual growth, for both the companies and “our” young designers of the future.»

This week, the students are back in their classrooms with new companies and design briefs: the third term is lasting 10 weeks, leading them to the Final Exam to qualify as a designer.

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21 mar 2014 Ts502 by Richard Sapper and Marco Zanuso - File 34

Ts502 by Richard Sapper and Marco Zanuso - File 34

One Hundred Years of Italian Products


Title: Ts502
Year: 1964
Designer: R. Sapper, M. Zanuso
Company: Brionvega

The radio in a box: compactness, neatness of form, and innovation are the characteristics of this object, which is one of the best-known and long-lived of Brionvega’s products.

(pdf, 1.1 MB)

« Previous productIndex of productsFollowing product »

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SID PILLS è una testata giornalistica web iscritta al n. 2299 del Registro Stampa presso il Tribunale di Padova in data 31 maggio 2012.