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31 ott 2014 Parentesi by A. Castiglioni & P. Manzù - File 49

Parentesi by A. Castiglioni & P. Manzù - File 49

One Hundred Years of Italian Products


Title: Parentesi
Year: 1970
Designer: Achille Castiglioni, Pio Manzù
Company: Flos

Light dangling on a wire: the peculiarity of the Parentesi lamp, apart from its extreme simplicity of contruction, is the innovative concept of having no floor base; rather, it is attached to a wire along which it moves.

(pdf, 1.0 MB)

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30 ott 2014 SID at Expo Scuola 2014 with Chamber of Commerce

SID at Expo Scuola 2014 with Chamber of Commerce

The meetings on creativity, digital painting and study abroad

PADOVA.  The Chamber of Commerce of Padua, within the initiatives on work-related learning, will be present at Expo Scuola 2014 at Padova Fiere on November 6 to 8.

Our institute will be involved with some activities co-organized along with the Chamber of Commerce.

In particular, we suggest the events on Friday, November 7th:
  • In the morning, SID lecturers will teach the basic techniques of digital painting.
  • At 10 am at sala Carraresi (Padova Fiere), the Chamber of Commerce will held the meeting “Going abroad to build your future”, in which students and professionals will debate on their stage, study and work abroad experiences (whole program in the picture).
After the meeting, the existing opportunities for students and schools for stage/study abroad periods will be presented.

On Saturday 8th, in the morning, you can attend a live simulation of the design path needed to create a new product, with the participation of Scuola Italiana Design lecturers and students.

Join us on November 7th and 8th!

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29 ott 2014 SID goes international: IDS Poland was born

SID goes international: IDS Poland was born

Graduates from Polish Universities selected for the first Master

KIELCE, POLAND.  A great success for Science and Technology Park Galileo in Padua and its educational department Scuola Italiana Design: IDS Italian Design School was born with its first Polish headquarter.

It happened in Kielce, Polish city with more than 200,000 inhabitants. There, SID collaborated along with the Institute of Design in the creation of the first Polish-Italian institute of industrial design. The opening ceremony took place a few days ago in the picturesque setting of Castle Hill in Kielce, home of the Institute of Design.

«Our aims is to export our twenty-year experience in industrial design by building a bridge among Italy and Poland Andrea Busato, marketing manager at Scuola Italiana Design, announced during the event.

The first Master of Italian Design School has started in last days and is lasting for 10 weeks. The course will be the springboard for a range of other Masters and workshops which will be permanently activated from 2015.
The lecturers come from SID and they’re taking turns in teaching flying to Poland for the occasion. The high level of the Master emerges considering his students too: 12 participants selected from a long list of candidacies coming from the Faculties of Design of all Poland.

During the 10 intensive weeks, the participants will develop 3 different projects for 3 important companies of the growing Polish market: Społem (food industry), Solplast (plastic packaging) e Dller (furniture). The Master is similar to SID one, so the main goal is to create a link between students and world of work since this training period.

«Our education is pragmatic,» Janusz Knap, Castle Hill director, proudly explains. «Our best success will be seeing the results of the students’ work in the market.»

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28 ott 2014 New boundaries for modeling and 3D printers

New boundaries for modeling and 3D printers

The seminar by Prisma Tech on November 7th at SID facilities

PADOVA.  An event focused on design and prototyping will be hostes at SID facilities on Friday, November 7th, 2014.

In fact, Prisma Tech, in collaboration with our institute, organizes the seminar “Design Solutions & Prototyping”.

In order to participate, you just need to fill this form: https://it.gep.autodesk-services.com/registration/26398.



9.30:New boundaries of Digital Prototyping
Eugenio Farina, Direttore Scuola Italiana Design; Giuseppe Donanzan, A.D. - Prisma Tech
10.00: Concept design and product modeling
Devis Bandiera, Sales Application Engineer - Prisma TECH

10.20: New standards for design
Devis Bandiera,  Sales Application Engineer - Prisma TECH
10.40: Break

11.00: La visualisation
Alessandro Mennonna, CG Artist - Prisma Tech

11.30: 2014 the year of 3D printing: presentation and visit to the lab
Maurizio Razzadore, Sales Manager 3D Printer Division - Prisma Tech

12.00: Active stereoscopy

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21 ott 2014 'Here's my proposal to relaunch Abitare il Tempo'

'Here's my proposal to relaunch Abitare il Tempo'

Two SID graduates exhibiting at Verona Fair: Alessandro Barison

VERONA.  Few days ago the 2014 edition of Abitare il Tempo took place in Verona. This year, 2 SID graduates participated in it: Alessandro Barison and Davide Daminato.

They collaborated together in a special project, so we decided to interview them... today we speak with: Alessandro Barison.

Alessandro, why did you participated in this event?
This year, Abitare il Tempo has been organized along with Marmomacc, a leading trade fair in the field of technologies for marble. Abitare il Tempo is affected by the difficulties of the furniture industry and the centrality of Milan and its Salone del Mobile. Thanks to this co-organization, Veronafiere tried to relaunch Abitare il Tempo and, for a greater impetus to the new path, asked ADI Delegazione Veneto Trentino Alto Adige to organize an exhibit about interior design materials.
So, for my participation I thank the curator Arch. Silvia Sandini and ADI Delegazione staff for selecting me to represent one of the different points of view of interior design.

Let’s talk about your feelings about the Fair.
Abitare il Tempo is going through a very delicate period of transition, but the quality of the last years editions gave me a good feeling. I must say the quality of exhibits and meetings was very high, with a lot of research focuses and interesting debates, but I was disappointed by the lack of exhibitors and products on display.
There were some excellences, but the general level of the fair was below my expectations. I know the period is hard and nobody has a magic wand; however, I think we can have a strong and effective relaunch by nurturing exhibits and meetings.

What was the focus of the exhibit “Oltre la Decorazione”?
“Oltre la decorazione, Venice as a creative lab from the past to the present” distinguished itself for the exhibit quality. My participation in it can affect my opinion, but I can say without contradiction that the exhibit was very successful.

It presented 12 panels made by just as many working groups led by ADI designers. The panels told 12 different research, selection and presentation projects about interior design materials, summed up in 12 textural moodboard inspired by Venice, the city symbol of a never-ending dialogue between history and modernity. Visitors were encouraged to think about the possible trends of contemporary furniture.

Which were the other exhibits?
“Oltre la decorazione” was a cross investigation between past and present of decoration with a proposal of possible future trends. Also the other exhibits at Palaexpo Veronafiere proposed a thematic and temporal path such as “Avere stoffa” (historical fabrics), “My design coffee house” (future home office) and “Italy Contract” (Made in Italy contemporary excellence products). Palaexpo also hosted a selection of architects and designers’ projects from Verona.

Abitare il Tempo and Marmomacc presented another exhibit at Hall 1: a successful experiment of integration of technologies for marble, interior design and architecture.

Is there any interesting topic for 2015?
As I said, Abitare il Tempo gave its best with exhibits and meetings. The topic of design quality is fundamental: the importance of the design research, of the attention to detail, of knowing how to communicate the “Made in Italy” and of distinguish between excellence and luxury...
But first of all the importance of get in the game and knowing how to compete among professionals, companies and institutions was highlighted.

As you said, for the first time Abitare il Tempo and Marmomacc were organized together: can they co-exist, in your opinion?
Abitare il Tempo is synonym of contract, that is interior materials before furniture itself, so the link with Marmomacc is a successful strategic move, but the path from a sketched coexistence to a real mutual enhancement and integration is still long and winding.

Veronafiere wants to create a synergistic platform to attract the foreign operators of the contract. I think it’s the right way, as I said Abitare il Tempo could find its right space and identity by spending more energies for quality exhibits and meetings.

Would you send a greeting to Davide, your partner for “Oltre la Decorazione” project.
When Silvia Sandini (ADI) invited me to present a project for the exhibit I immediately decided to involve Davide Daminato. He’s a friend of mine and I was sure I would have enjoyed to develop the project with him. Also, we were part of the “great SID family”, so we have a common creative approach even if our jobs are different. If we consider the limited time available, it was very useful in speeding up the design steps. Of course, I involved Davide first because he’s a great designer.

Other credits?
I take this opportunity to greet Vanessa Manin, friend and colleague, who participated in the project with her experience in interior design materials. Let me also greet Silvia Sandini and ADI Veneto Trentino Alto Adige president Valerio Facchin for the nice opportunity to test our creativity and professionalism. Also thanks to all the companies involved in the project, for the support in the provision of samples and the production of the panels. Thanks you so much!

ADI designers participating in the exhibit “Oltre la decorazione: Michela Baldessari, Alessandro Barison, Paolo Criveller, Pier Callegarini, Valerio Facchin, Favaretto and Partners, Raffaello Galiotto, Andrea Girotto, Silvia Sandini, Zangrandi Associati, Palmalisa Zantedeschi, Ascanio Zocchi.

Useful links:

Pictures: Alessandro Barison

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16 ott 2014 Students at Milpass to visit the structures

Students at Milpass to visit the structures

The beginning of the Master's courses of Design for Companies

CRESPELLANO (BO).  Also for the 2014/2015 Year of Study, the structure of 6 courses of the Master in Creative Design presents the development of designs for just as many companies partner of SID educational activity.

The first 2 of these courses have just begun with the companies presenting their briefs to the students.
One of them is Milpass, a company which produces customized solutions in the field of industrial safety protections.

For the Master’s students and their lecturer Andrea Maragno, the experience with Milpass started at the headquarters in Crespellano (Bologna), where the managers welcomed and hosted them.
So, in addition to the design brief explanation, they had the opportunity to see and touch the different areas of the company, from the design offices to the production facilities.

After the experience at Milpass venues, the students are going to apply their knowledge at SID during the 10 weeks of the single course of Design for Companies. At the 5th week, they’ll present the first proposals to the company that will choose the concepts to be developed until the end of the course, in the second half of December.

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15 ott 2014 When art makes you think (even more) on the reality

When art makes you think (even more) on the reality

Landscape, architecture and Great War at Mart in Rovereto

ROVERETO.  In 2014/15 Year of Study SID students are back again to the events in the surroundings of our area. The first experience took place at Mart in Rovereto with 3 exhibits among art, architecture, history, environment and design.

Scenario di Terra

In the first exhibit, the students took a road along the landscape, released from time, supports, media. It was a free story between man end environment.
The variety of the exhibited works showed the various profiles of the territory, the persistence of matter, the lyricism of the mythical forms and their abstractions (pictures 2 to 5).

Álvaro Siza. Inside the human being

The second exhibit, curated by Roberto Cremascoli, was a walk in the “studio” of the Portuguese architect Siza, among drafts, scale models, space and product designs. To Siza, architecture is «a white canvas without which architecture itself wouldn’t exist. The canvas still remains white even if you continue to fill it (…) Each project is the only one of a lifetime» (pictures 6 to 10).

La guerra che verrà non è la prima

An important project marks the anniversary of the first 100 years after the Great War beginning. The exhibit is rich in content inviting us to reflect: as the presentation says, “the exhibition design was created by the Catalan designer Martí Guixé and shows the 2 souls of the exhibit (historical and contemporary), building up a schedule that holds together madness, disorder, rhythm, light and hope(pictures 11 to 13).

For enthusiasts and people who want to dive into culture, the exhibits are still visible until at least February 2015.

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6 ott 2014 Enrico Cesaro, a designer in the service of cinema

Enrico Cesaro, a designer in the service of cinema

My real motivators? SID lecturers: I tell you what they taught me

PADOVA.  Now and then, we meet again SID graduates of the past years. We’ve just had this opportunity with Enrico Cesaro, who is launching his new website during these days. The website is just one of the results of his intense career, and we SID Pills ask Enrico about it.

Enrico Cesaro: what were your first steps in the working world after your graduation in 2004?
My first steps were within the family business, and it wasn’t easy due to the generational and cultural clash. But it was just a phase to settle and consolidate my basis.

What kind of news did you get yo the company?
I came from Scuola Italiana Design, so I brought there new ideas and cues: new finishing, new marketing solution for each customer, new communication strategy developed with a new team manager... we reached several satisfactions in both the domestic and foreign market.

I suppose you didn’t stay there for longtime.
Exactly: my calling was not to remain within a single business and creative reality; so, taking advantage of a corporate readjustment, I soon got involved in other projects with new companies and new professionals.

What has changed since that time?
It wasn’t easy, but now I’m a freelancer, with its pros and cons: the switch was a bit painful, but it’s leading to many satisfactions, positive energies, interesting people and professionals in both life and work.

The news is that you’re online with a new website. What do you communicate with it?
With the new website I want to communicate my philosophy of work and life: to me, every work is a creature to grow healthy and strong, to feed with the right emotional, technical and aesthetic nourishment. I make this path along with the client, listening to his real needs, and reaching together to the objective thanks to dialogue and mutual comparison.
So let’s take a look to your first 10 years of work: which are your best successes?
The best ones, at a national and international level, have happened in the last 3 years, in particular on the figure of director Antonello Belluco and set designers Virginia Vianello and Paolo Bandiera.

Why is a designer related to cinematography?
With the director Antonello Belluco I had the opportunity to design the corporate image of the production house Eriadorfilm and the movie “Il Segreto di Italia”, which is opening on November 20th this year in all Italian theaters. I created the logo, the website, the movie poster, the vintage graphics (1945) for Virginia Vianello’s scenography, the movie book and made the still photographer.

I also collaborated with Virginia Vianello and Paolo Bandiera in the movie “Il Leone di Vetro”, which is opening this month. There, I designed and built the graphics from 1866.

Can you choose the most meaningful projects you’ve developed by now?
I prefer answering that the most meaningful project is still to come.
To me every project is important, but I’d choose a recent national one which gave me satisfaction: I collaborated with the talented and famous set designer Virginia Vianello.

The project was for the call of entries by FS Ferrovie dello Stato Italiane, and it ranked first on 46 candidates for its creativity. It was about the presentation of the new Freccia Rossa 1000, which is taking place soon at the station of Neaples.

On Virginia’s concept and the technical and image suggestions of mine, we graphically and technically developed the panels of the event, explaining all the organization of the ceremony.

Finally, let’s talk about your style: how much of “SID” can we find in it?
My style is linked to my values, that are the same principles of Scuola Italiana Design: creativity, italianism, professionalism and competence, research and experimentation, business vocation, internationalization, energy and passion.
These are the values I try to express in every work I make.

What are your best memories of SID?
I tell you it’s not easy to find these lecturers because the add their professionalism and skills to the vocation to be motivators: I must thank them because they make me discover the best of me, teaching to look everything with new curious eyes.
It wasn’t easy of course, but I’ve always believed in work and willpower to achieve an objective, and this approach comes to them too.
Moreover, they taught me the importance of a continuous evolving, to become teachers of myself, in order to learn and study new techniques and software to communicate my own work and person.

It’s a nice message for both younger designer and professionals...
This process never stops, you’ll never end to evolve and learn: if you don’t know something today doesn’t mean you won’t know it tomorrow. It’s just a matter of time, dedication and commitment to the goal.

Thank you Enrico for the talk!
I thank Scuola Italiana Design and its lecturer so much for the vocational and human education they gave me and for the honor and pleasure to answer this interview.

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3 ott 2014 Elasta by Safilo - File 48

Elasta by Safilo - File 48

One Hundred Years of Italian Products


Title: Elasta
Year: 1970
Designer: Technical office
Company: Safilo

I bend but I don’t break: Safilo’s Elasta introduced one of the most significant technological innovations for the eye-wear sector.

(pdf, 0.4 MB)

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1 ott 2014 Disney characters become social

Disney characters become social

Unhappily Ever After changes contest to the most famous cartoons

NEW YORK, USA.  Today we talk about a social graphic project developed by Jeff Hong, American animation storyboard artist.

He participated in the animation of movies such as Hercules, Mulan, Tarzan. Talking about Disney: Hong used its most famous characters for the project “Unhappily Ever After”.

The concept has a strong visual impact. It explores several contemporary social issues: the melting of glaciers, the mistreatment of animals, the pollution, etc. We selected some pictures, to see them all please follow this link: disneyunhappilyeverafter.tumblr.com.

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SID PILLS è una testata giornalistica web iscritta al n. 2299 del Registro Stampa presso il Tribunale di Padova in data 31 maggio 2012.