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SID Pills

10 Dec 2014 Autumn of furniture: what does 2014 leave us with?

Autumn of furniture: what does 2014 leave us with?

A view through Casa su Misura, Abitare il Tempo and Expo Sicam

PADOVA, VERONA, PORDENONE.  The autumnal season of furniture focused on 3 interesting fairs of Italian North-east: Abitare il Tempo in Verona, Casa su Misura in Padua, Expo Sicam in Pordenone.

3 trade fairs, 3 topics

This series of fairs took place from the end of September to the end of October and was very exciting for 2 main reasons: it’s the expression of the local economy surrounding SID and each of them deals with a particular aspect of the diversified world of furniture. In fact, Abitare il Tempo was linked to the contract project, talking with sellers and contractors; Casa su Misura to final users and local distribution; Expo Sicam to the components for the furniture industry and with an international audience.

The temporal proximity and specific focuses make these 3 fairs be a interesting summary of furniture field, far away from spring scented distractions of Salone del Mobile in Milan. We can immediately perceive the crisis because the resources for innovation are limited for both enterprises and the trade fair organizers.

Up with the times

Expo Sicam can wait the end of the crisis without any particular innovation to exhibition concept, because has a strong consolidated international B2B structure. Abitare il Tempo is looking for a new identity and Casa su Misura struggles to keep up with the changing times.

The companies suffer the crisis too and most of them place themselves on the defensiveness. In fact, watching their products, we can see style exercises representing the current fashion. Autumn 2014 was warm and sunny, but furniture industry wasn’t. This is the idea coming from the desolate empty areas of the halls and the company catalogues proposing just new finishes or colors.

More than just product design

Design and creativity are not disappeared, they just moved their action from branding to management, from product to service, from surface to technologies. Substantial educational and networking events by Abitare il Tempo, renewed distributional offers by Casa su Misura resellers, refined technical solutions by Expo Sicam: designers, companies and retailers answered the crisis by specializing and acquiring less obvious contents, but more effective in strategy.

It’s a positive signal which looks to the future with vision. This autumn comes before a definitely hard winter but let imagine of a serene spring of creativity and design.

Alessandro Barison

Useful links:

  • Casa su misura, Genesin: LC2 by Le Corbusier, Cassina
  • Expo Sicam, everyday tech: motorized lifting systems for kitchens, Linak

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3 Dec 2014 SID and its ideas among the Innovation Factories

SID and its ideas among the Innovation Factories

Our case histories presented to 8 local companies

PADOVA.  A great meeting organized by Confindustria Veneto SIAV for 8 manufacturing companies took place yesterday at Aula Magna SID. The topic was “New Technological Trends”, held by the departments of Science and Technology Park Galileo.

In the morning, MaTech showed how new materials can give an added value to the products, in terms of technological innovation. Using case histories and testimonials from other companies, they talked about engineering plastics, thermoplastic composites, technical coating and ecofriendly materials.

In the afternoon, Prof. Andrea Busato presented what SID can do for enterprises, while Prof. Eugenio Farina introduced some case histories linked to the almost 25-year relationship of SID with companies.

Students became protagonists too: they told the participants about design and research paths developed within their one-year Master in Creative Design, the training course where students, using their young and decontaminated creativity and SID methods, develop industrial designs for companies.

MaTech and SID arised as prominent examples of centers of research and technology transfer. This meeting was the third out of seven on the topic of “Innovation Factories: how to develop innovation practices in manufacturing companies”.

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2 Dec 2014 SID presents Imageen project at Tecno & Food

SID presents Imageen project at Tecno & Food

The event on sustainable packaging at Padua trade fair on Dec 3

PADOVA.  The trade fair Tecno & Food is taking place in Padua during these days. It’s the best opportunity for the public presentation of the Imageen project.

In fact, Imageen is the European project aimed at the development of eco-design packaging along the food and beverage manufacturing value chain. The goal is to help SMEs advance their business performance towards attractive, safe packaging with improved environmental performance at reduced costs.

The event “Eco-design and eco-friendly materials for a new packaging design” will take place on Wednesday, December 3rd, 2014 from 14.00 to 14.30 next to the Regione Veneto stand (Hall 8).


14.00 | Project presentation (C. Bianchini, Eurosportello)
14.05 | An eco-friendly design approach (A. Busato, SID)
14.15 | Eco-friendly materials (E. Tenan, MaTech)

What: presentation “Eco-design and eco-friendly materials for a new packaging design”
When: Wed December 3, 2014 from 14.00 to 14.30
Where: Tecno & Food, Padua trade fair, entrance Hall 8
Info: www.tecnobarfood.com/eventi

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1 Dec 2014 Are You Experienced? The free course from Thursday

Are You Experienced? The free course from Thursday

4 seminars for people who want to make an enterpriese out of their idea

PADOVA.  Comitato Imprenditoria Giovanile Padova organizes a free course divided into 4 meetings, open to anyone wants to better understand how to transform its idea in an enterprise.

In fact, the final goal is to provide the basic skills needed to launch a successful enterprise: from the definition/rationalization of your own idea to the commercial plan. During the last meeting some entrepreneurs will talk about their successes and difficulties.
The seminars will be held by SID lecturers and by Parco Scientifico e Tecnologico Galileo representatives.

The course “Are You Experienced? The business from idea to enterprise” has been organized by Comitato Imprenditoria Giovanile Padova, whose new logo has been designed by former SID student Susanna Pastorio.

Program of the seminars

Thur. 4 December: Rationalise to create: concept design
(Andrea Busato, Eugenio Farina)

Thur. 11 December: Head in the air, feet on the ground: materializing an idea
(Giulio Simeone, Emiliano Fabris)

Thur. 18 December: Si vis pacem para bellum: business plan and economic management of the project
(Giulia Turra, BAN Veneto)

Thur. 15 January: From idea to action: histories from survivors (and not)
(Emiliano Fabris, with the participation of some startups)

What: corso Are You Experienced?
Where: December 4, 11, 18, 2014, January 15, 2015 (14.00 alle 18.00)
When: Centro Conferenze “Alla Stanga”, piazza Zanellato 21, Padua
Info: free online enrolment » eventi.pd.camcom.it/?id=areyou

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28 Nov 2014 A109 Hirundo by Paolo Bellavita - File 50

A109 Hirundo by Paolo Bellavita - File 50

One Hundred Years of Italian Products


Title: A109 Hirundo
Year: 1971
Designer: P. Bellavita
Company: Agusta

Italy by helicopter: the A109 Hirundo helicopter produced by Agusta is one of the products which in the Seventies showcased Italy in the field of rotor-blade flight.

(pdf, 1.0 MB)

« Previous productIndex of productsFollowing product »

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24 Nov 2014 SID in Brugnera to talk about furniture news

SID in Brugnera to talk about furniture news

On 27 nov with Prisma Tech on digital prototyping and customer experience

BRUGNERA (PN).  On November 27th, SID Scuola Italiana Design will be in Brugnera along with Prisma Tech for the event “From Digital Prototyping to Customer Experience”, a meeting about innovative technologies for furniture industries.

The meeting will take place at Istituto del Mobile e dell’Arredo di Sacile e Brugnera. The full program:

14.30 | “Welcome” with Aldo Mattera, dean ISIS Sacile e Brugnera
14.45 | “New paradigms for furniture industry” with Giuseppe Donanzan, CEO Prisma Tech
15.00 | “Product performance certification” with Angelo Speranza,  AD CATAS
15.30 | “Knowledge and culture of creative design” with Andrea Busato, Marketing and Lecturer SID
16.00 | “Live fotorealism” with Alessandro Mennonna, CG Artist Prisma Tech
16.30 | “Inspire your customers: the catalogue” with Devis Bandiera, SAE Prisma Tech
17.00 | “Case Study: Mobilificio San Giacomo” with Loris Piovesana, Mobilificio San Giacomo

The event is open to all interested people and enthusiasts and will end with an aperitif.

What: meeting “From Digital Prototyping to Customer Experience”
Where: ISIS Sacile e Brugnera, via G. Galilei 7 in Brugnera (Pordenone)
When: Thursday November 27th, 2014, from 2.30 pm to 5.45 pm
Info: online free registration

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17 Nov 2014 Contest 'SID future identity - Imagine our future'

Contest 'SID future identity - Imagine our future'

A MacBook Air 13’’ for the author of new SID corporate identity

PADOVA.  SID - Scuola Italiana Design, educational department of PST Galileo in Padua, is going to change itself. One of the main and most exciting aspects of this evolution is the new image that SID will use in its communications.

SID wants to share this initiative with all the creative minds of the school: this is the reason why we’re involving our students and graduates, the protagonists of our present/past and authors of our future.

They can participate in our new contest “SID future identity - Imagine our future”.


The contest “SID future identity - Imagine our future” ask to think a new way to communicate the institute values, applying your creative skills in the re-design of the whole SID brand identity.
If you are part of our great “SID family” and want to participate, follow these steps:
  1. Download the call for entries: http://www.scuolaitalianadesign.com/websiteMat/ftp/2/BandoConcorsoImmagineSID.pdf
  2. Fillthe enrolment form: http://bit.ly/FutureSID
  3. Design and deliver your works according to the deadlines of the contest.


  • December 5th, 2014: fill the online participation form
  • January 16th, 2015: submit your entries
  • January 29th, 2015: selection of the shortlist by the Jury
  • February 2nd to 13th, 2015: public votes of the shortlist on SID social network
  • February 27, 2015: communication of the winning project


The shortlisted projects, the winning one and their authors will receive visibility through articles and press releases posted online and on the local, nation and design media.
A special exhibit of the projects will be organized (schedule and location to be defined).

The winning project will receive a MacBook Air 13’’ during the Closing Ceremony of 2014/2015 SID Year of Study.


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11 Nov 2014 Contests |  What's your modern vegetable garden?

Contests |  What's your modern vegetable garden?

The contest promotes the sustainable use of wood and paper

PADOVA.  FSC Italia launches its third Italia Design Award. The contest comes from the FSC idea that design and architecture can contribute to promote sustainable wood and paper. This year topic is “modern vegetable garden” and Scuola Italiana Design is partner of this initiative.


The participants will design objects, furniture and innovative systems to help the organization, cultivation and fruition of a vegetable garden and its fruits. Under-40 students and professionals are admitted. Allowed materials: wood or paper.


The works must be sent up to January 30th, 2015.


There will be prizes for every category: cash prizes, special prizes by Ottagono and Atelier dell’Innovazione, production of prototypes. For the full list please read the call for entries.


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10 Nov 2014 'Our creative universe... beyond the decoration'

'Our creative universe... beyond the decoration'

Two SID graduates exhibiting at Verona Fair: Davide Daminato

VERONA.  Few days ago the 2014 edition of Abitare il Tempo took place in Verona. This year, 2 SID graduates participated in it: Alessandro Barison and Davide Daminato.

They collaborated together in a special project, so we decided to interview them... today we speak with: Davide Daminato.

Davide, let’s start from the end: is there anybody you want to thank for your participation in the Verona Fair?
I thank Alessandro Barison, the curator of the exhibit Arch. Silvia Sandini, ADI Delegazione Veneto e Trentino Alto Adige and its president Arch. Valerio Facchin. Alessandro was the glue: he’s very active with ADI and involved me in this interesting experience.

What’s your relationship with Alessandro Barison?
Io met him in 2011, we are part of the “great SID family”. Even if we attended that wonderful experience in different years, we met thanks to SID, by reading our respective interview about the Top 40 SID designers 1991-2011.
We discovered to have the same passion for design and desire to make the world a better place.

What exhibit do you participate in?
The exhibit, organized by ADI Nordest, was called “Oltre la Decorazione, Venezia laboratorio creative dal passato al presente”. The event hosted the passion of 12 design groups called by ADI to recall the decorative art soul of Venice. The city is a contaminated junction of civilizations and cultures, with an important role in skills and knowledge coming from all over the world.

What did you have to make?
We had to design a “palette” titled: Venice, timeless city.
To do so, we interpreted the restoration of Punta della Dogana by Tadao Ando, strongly supported by Fondazione François Pinault. The ancient salt warehouses built 700 years ago have been restored in 2009 in order to host and represent contemporary art. The authors themselves consider the new Contemporary Art Museum in Venice by François Pinault a “crossroad of history, modernity and passion for art”.

So, we had to develop a project by using coating materials, recycled if possible, giving them a different role: an art role able to recall the atmosphere of that Museum where past and present, tradition and innovation, west and east, decoration and minimalism live together.

Which style and concept did you give to the project?
We understood that, when he transformed Punta della Dogana in a Contemporary Art Museum, Tadao Ando asked himself the “real raison d’être of the project”. His answer was the need to create an area where, by exhibiting the artists’ works, you can perceive their intellectual and creative universe.

We adopted Tadao Ando’s idea and customized as following: by using samples of coating materials combined in shapes and colors, our work make the people perceive the intellectual and creative universe of those who wanted (François Pinault) and those who designed (Tadao Ando) the restoration of Punta della Dogana into the Contemporary Art Museum.

How did you translate this concept into a work?
We represented an isosceles triangle (Punta della Dogana plant) with side by side materials that evokes the past, such as antique mirrors, Corten colors, rough iron and wood marked by time. Their shapes remind the original subdivision of Punta della Dogana in 9 aisles.

Then we developed the intersection between an old triangle (the ancient salt container) and a new cube (the new art container) made with recycled material: a 2mm-thick flex concrete.

This intersection has been amplified by an antique mirror located at the bottom of the cube, highlighting the link between past and present. The position of the materials, according to Tadao Ando’s thought, has a threefold interpretation:
  • on one side we find the most decorated materials, such as mosaics, fabric and resin;
  • on the opposite side, we combined smooth ceramics and fabrics and provide the most imposing side of the triangle with an edgy and monolithic volume in shades of gray;
  • to the center and defining the triangle we find the “past” materials, such as iron, wood, jacquard fabric, antique glass and Corten.

I thank the supporting companies which provided us with the cover materials samples:

Was it difficult to work in a “new” team?
Not at all, I like long-lasting friendships and collaborations but I also tend to keep changing them, in order to compare different experiences, enrich them and developing new ones. Sometimes I meet with Alessandro and talk a lot, so working with him was like translating common methods and concepts into practice.

Final result? Your and people’s opinions?
It was a great satisfaction, first because we concluded the project in a record time: in about 2 weeks we collected information, identified the raison for being of the project, found the materials and the companies availability and developed the work. We were able to involve many artisans, we ourselves and even my beautiful partner.
The exhibit and the meetings scheduled by ADI created a strong interest, so I hope this could enhance ADI and its members’ will and commitment in find new ways to promote the design culture.

Say hello to Alessandro, your mate in the project “Oltre la Decorazione”.
Ciao vecio!!!
This is our greeting when we call each other, by the way I thank Alessandro again for the opportunity to work with him. During the long sporadic chats we’ve had since 2011, we’ve often said: “We’ll find an occasion to work together on the same project”… this was our first time and I’m sure there will be many other.

Pictures: Alessandro Barison

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6 Nov 2014 The reused useful goods expo is back

The reused useful goods expo is back

The event from Nov 21 to Dec 12 at Ex-Macelo in Padua

PADOVA.  SCRAPout - Upcycling Expo is back with its second edition! It’s the fickle lab of creative process, a variable container where artists, designers and artisans work together in the production of useful goods through the reuse.

There will be an exhibit made up with 8 exhibitors, 3 makers’ work in progress, a moving set up divided in 4 work steps, a video-documentary showing the artists’ labs around Italy, and a video of the Expo itself in an exhibition area of the inner city. Expo ScrapOut: ReFuture is like a Chinese box, a mix of ideas and works that contain and are contained without hiding the beauty, the function and the importance of the other ones.

The exhibit is open from November 21 to December 12 at Spazio Espositivo Ex-Macello (via Alvise Cornaro 1, Padua) and, from November 26 to 29, also at Spazio Biosfera (via S. Martino e Solferino 5/7, Padua).

SID is part of the event too. Our education manager Eugenio Farina is one of the member of the technique panel that selects the participating artist along with the association representatives panel.

You can visit the event, but you can also participate as a volunteer, helping in the set-up, supporting the visitors and artists welcoming, be one of the barmen or PRs.
It’s a different way to give information during those days and sensitize the visitors of the Expo.

Info on the event and to become volunteer:

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SID PILLS è una testata giornalistica web iscritta al n. 2299 del Registro Stampa presso il Tribunale di Padova in data 31 maggio 2012.