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I cosiddetti (the so-called) is a project developed by Scuola Italiana Design for 2017 Milan Design Week at via Ventura 5.

SID at FuoriSalone 2017: The So-called.

Everyone talks about them, everyone uses and abuses them day in, day out. Very few truly know their origins.

Scuola Italiana Design sheds light on the roots and intuitions of visionary companies of living – through objects – and of speaking – through common sayings – of today’s day and age: it means a spritz before dinner. It means wearing some run-of-the-mill Moon Boot and not specific snow boots.

Knowing hot to be Veneto takes stubbornness.
It means being inventive.
It means having a pair of you-know-whats.
The students of Scuola Italiana Design have more than their share.

i cosiddetti Fuorisalone 2017

Spritz Party by Aperol: officinal opening ceremony on Wednesday 5th.

SID and Aperol organize a spritz party on Wedneday evening.
The opening event for Ventura Lambrate 2017 is at the same time of Paduan University Wednesday: a sharing weekly moment for young students who meet in the pubs of Padua to enjoy themselves.
Free drink.

When: Wed April 5th, 2017 from 6.00 pm to 10.00 pm – Where: via Ventura 5 (Ventura Lambrate), Milan

From April 4 to 9 at Ventura Lambrate.

Scuola Italiana Design is waiting for you at Milan Design Week 2017, via Ventura 5, with daily open from 10.00 am to 6.00 pm.

Follow live SID – i cosiddetti – on the Internet.

People and companies that support our projects.

Our thanks to the main partner Leucos, exhibit partners Allevamento gallina padovana Andrea Pozzato, Arda, Bottecchia, Campari, Lozza, Mainetti, Marcato, O bag, Selle Italia, Tecnica, and service partner Bertelli, Euro3Plast, GiPlanet, Sirman.



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