SID - Summer School 25
Course:
Frames
Lecturer:
Sergio Cremasco
Year:
Open to all ages
SID Summer School - FRAMES
An intensive workshop on videomaking for business communication
Frames is Scuola Italiana Design’s Summer School dedicated to video production for the world of design, branding and digital communication.
A summer course designed in three consecutive steps, one for each year, that combines theory and practice in an intensive and applied training course.
During one week each summer, students, recent graduates, freelancers and industry professionals will immerse themselves in a creative workshop aimed at developing concrete skills in the audiovisual field.
With the expert guidance of lecturer and industry professional Sergio Cremasco, the course takes participants through a learning process that starts from the basics of visual storytelling to the simulation of a complete video production project.
Teaching method
Each module is structured over 5 consecutive days of 8 hours each.
Theory in the morning, practical workshop in the afternoon.
The SID “learning by doing” approach is central: each participant will be an active player in his or her own journey.
To whom it is addressed
The course is open to:
- Current SID students
- SID Alumni
- External participants (with or without previous experience)
No technical prerequisites are required for access to FRAME 1.
Subsequent modules require participation in the previous one or equivalent skills.
Outgoing professional figure
Digital Video Specialist
A professional capable of:
- Conceive, shoot and edit short, punchy videos
- Translating brand values and product identity into visual storytelling
- Optimize content for social media, landing pages and websites
- Working in synergy with designers, copywriters, and strategists
- Combining aesthetics, rhythm, storytelling and branding strategy
Skills developed
- Audiovisual storytelling for design and business
- Languages and techniques of videomaking
- Directing, editing and optimization for digital channels
- Teamworking and audiovisual project management
- Visual sensitivity, narrative rhythm, identity coherence
A modular structure, to grow step by step
Frames is divided into three progressive modules, each lasting one week, which can also be used individually:
– FRAME 1
Fundamentals of video production
– July 14-18, 2025
– PopLab, Rovigo
An introduction to the basic concepts of videomaking for business communication: image theory, narrative design, shooting and editing techniques. It will conclude with the creation of a first audiovisual project.
– FRAME 2
Advanced visual storytelling
– July 2026
– PopLab, Rovigo
In-depth study of filming and editing techniques, visual language management, and creation of more articulate promotional content, with a focus on the relationship between brand identity and visual storytelling.
– FRAME 3
Actual video production project
– July 2027
– PopLab, Rovigo
Complete simulation of a professional assignment: from pre-production to distribution. Participants will work in teams, interpreting a real brief and going through each stage of the production process.
Enrollment methods and costs
The course is limited in number and has a differentiated participation fee (coming soon to the website).
To receive detailed information or to register, fill out the form in the contact section or write to:
Location
PopLab – Rovigo
Creative and productive laboratory of Galileo Visionary District, dedicated to experimentation between design, business and new digital languages.