As a first step, we focused on what the founding idea of our project could be: brainstorming, concept maps, and vigorous discussions led us to a load-bearing concept, namely, balance.

We have imagined a future, not very far from our own, where human beings have come to realize that the world and the universe have
lost their primordial balance; everything is destroying itself, faster and faster, and the only way to restore balance is through self-extinction.

Next, we declined this concept in the multiple areas of communication, designing an identity image that was then declined in posters, posters, website, videos, social networks and a radio release that helps to get into the core idea of the project.

Through our work, we were able to create both a visual and conceptual identity, expressing our ideals and accompanying the reader/listener on a shared journey.