Paradigm flag - Water pollution
Course:
Graphic Image Design
Lecturer:
Sonia Tasca
Year:
Second year
Students:
Arianna Carlesso
Sara Griggio
Martina Spanish
Anastasia Stragliotto
Eva Xausa
The brief
Design of a 50 x H 70 cm vertical flag, containing the novel design of
a symbol or coat of arms representing a new version of the official flag, telling the story of the latter’s role in terms of global environmental impact.
The symbol represents the paradigm of a national record that, in paradoxical and provocative terms, boasts a new achievement.
The new flag tells the other side of a country and indirectly the result of political, economic and widespread lifestyle choices that need rapid change.
The nation’s values are told through tangible (negative) data by tracing a new identity.
The project consists of the creation of highly stylized iconographic images that represent by visual analogy very simple objects or concepts.
It is essential to base the design of the symbol on a geometric construction using appropriately designed forms and grids. It is the same process as a brand design, except that the symbol is not tied to a brand and should not communicate “propaganda” messages.
Flag Paradigm - Background
For the creation of this flag we started from the word ‘alteration,’ taking India, a country we identified as the most water-polluting, as a reference, we modified the Ashok Chakra, the nation’s symbol of perfection and pride, by stylizing it and removing one of its rays, that of awareness.
This new symbol then became the glassy eye of a fish, which, with the silhouette of a plastic bottle replacing its mouth, represents a nature that is losing its unequal conflict with man.
The colors we used echo those of the original Indian flag, and their staggered proportions represent the pervasive negative influence that human action has on drinking water.
The flag was made of synthetic material (235gr polyester) with a perimeter reinforcement given by 27mm webbing and double stitching.
