Digital Art Director
Our digital social fabric is subject to new challenges on a daily basis. These are closely linked to the world of mass communication, and the rules of this sphere are rewritten and revised cyclically with furious regularity. In an era made of post-truths fueled by unstoppable technological progress, human beings find themselves having to reaffirm their identity within a new social context, which is now digital in nature.
The task of the digital art director is to combine media, technology and content by determining the best way to represent a concept, keeping the focus on the brief and managing the creative team’s ideation process.
The DIDE Masters degree, ranging from digital media to the social sphere, aims to provide the skills necessary to confidently move between design and art direction, creating professionals capable of defining design strategy for brands and companies and coordinating the activities of artistic and creative departments, the prerogative of the vast digital information market.”
DIDE Masters Coordinator
Why choose this Masters program?
For a new “immersive” and “experiential” mindset.
To work within digital design studios as an art director and design leader.
To learn new public and social communication skills.
To stand out and distinguish yourself in the visual digital market.
All faculty members come from established professional backgrounds that alternate between teaching and research activities. The coordination of the Masters program ensures the connection between faculty referents of the subjects, so as to offer maximum efficiency throughout the training.
Here are some of the lecturers involved:
Luca Fattore / Giovanni Morandina
Padua-based Collective. Focuses on research, content strategy and creative direction.
Digital communication major
Specialist in Humanizing Technology
Analog Relations module manager.
Who is the Masters program intended for?
The Masters program is intended for professionals with Bachelor’s or Masters degrees in Industrial Design, Architecture, Economics, Engineering, Marketing and Communication or from other schools or academies who wish to accelerate their skills with a training course tailored to the specific needs of the current job market. It is a path that combines hands-on training, advanced professional tools and strategic vision.
Enrollment in the Masters program is limited to ensure a high quality of teaching and to center attention on each individual student. Classes will have a maximum of 20 participants.
How to pre-register for the Masters selection?
Pre-registration for the Masters programs is necessary to access the selections and obtain eligibility for final enrollment.
The Masters programs involve a selection process through individual interviews (online or in-person). At the interview, the candidate will have to present his or her curriculum vitae, portfolio (except for the DEMA Masters degree) and give a detailed explanation for why the candidate is applying for the particular Masters course.
To enter the selection process, the candidate must complete the pre-application form by downloading the form and sending it in its entirety to the Secretary’s office of the School of Masters (firstname.lastname@example.org). He/she will then be contacted to schedule an interview with the coordinator of the chosen Masters program.
The outcome will be communicated within 7 days of the interview; if the candidate is found eligible, he/she may proceed to enrollment.
After the Masters degree
In the job market, those who stand out are able to grasp the evolving social and cultural context and make a structured synthesis of it to convey valuable content.
DIDE supports professionals on this path by giving them strategic tools to coordinate this process effectively within a creative team. The Masters program aims to train cross-disciplinary professionals who can operate as:
- Digital Designer
- Information Designer
- Interface ed Interaction designer
- Art Director or Digital Art Director
- Communication Designer
- Digital Design Team Leader
These tasks can be carried out both within specialized studios and companies.
Indeed, there is an increasing awareness even in the corporate sector that the quality of the information provided to its users is a strategic matter and must be coordinated by specific professionals who can correctly interpret and articulate the concepts to be transferred with awareness and attention to ethical issues.
Want to Know More?
Find out more about the subjects, how the course is organized and the main skills you will acquire with our Masters.
The goal of the DIDE Master’s program is to train a professional figure specializing in digital design and art direction who has a multidisciplinary background and is comfortable with both research and commercial language.
The Masters proposes the following strategic objectives:
- Gain tools and knowledge to become a visual/digital designer;
- Learn how to do research, analysis and problem solving related to the world of information and data visualization;
- Designing new solutions for the digital information world and interaction design;
- Experimenting with new relationships with and for artificial intelligence;
- Designing new digital interfaces and user experiences;
- Deepen and redefine the “new” analog and digital human communication;
- Gain experience in public communication, social speaking and human interaction;
- Gain knowledge to pursue a career as a digital art director;
- Increase leadership and management skills in a team and project.
Method and structure
The DIDE Master’s program offers a pathway for in-depth study and immersion within the present and possible futures of Digital Design. Participants gain skills and especially visionary skills.
The course is held on a Weekend basis to give participants the opportunity to continue cross-curricular work, which will be conducted through face-to-face lectures, experiential and practical modules, supplemented with some guest lectures given by external speakers.
A fast project work is planned at the end of the course.
Two cross-cutting topic areas are proposed for the training modules that follow each other during the training hours:
This first part is geared toward analyzing the state of the art of the digital age, the issues and opportunities that digital design has generated in the first two decades of the twenty-first century.
The second part is the natural evolution of the analysis proposed earlier and leads to the development of new solutions and artifacts for conscious, responsible and human-oriented virtual reality.
|Immersive and Experiential design||Digital vs analog
Text and writing
UX/UI, human vs. digital interaction
|Digital communication and marketing||Brief and debrief, request and requirement
Truth vs. post truth
Service design 2.0: how to design a service for the user net of post-truths
|Humanizing Technology||Designing a relationship between user and message
Real vs. digital context: deltas and analogies
Sociocultural processes: artificial intelligence and users
|Analog relations||Design thinking
Heritage and identity: physical value in the digital world
Heritage (archives, digitization)
Identity (digital and physical semiotics)
Duration of the Masters program
13-week weekend formula
November 2022 – February 2023
130 hours of instruction
Friday: morning + afternoon
(3 weeks per module + 1)
- Sept. 30, 2022 – last date to register for selections with the early bird reduction
- October 21, 2022 – last date of registration for selections
- Nov. 04, 2022 – last date for passing the selections and enrolling in the Master’s programs.
Master’s degrees will start the following week and end in February 2023.
If you would like to receive information about the Masters program, registration fees, or to learn more about the School of Masters’ academic program in detail, you can contact the Secretary’s Office at Scuola Italiana Design.
If you would like more clarification on the contents of the Master’s program, you can write to the DIDE Master’s Coordinator: